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7 tips to get everyone’s eyes on your sale

By Craig Catley

There is no shortage of selling tips on the internet, but many of these are out of touch with how we do things in New Zealand. If you're selling your property on the North Shore and hoping for a quick sale, here are a few things you can do to help you get there. 

Price competitively

Pricing competitively doesn't mean pricing low. What we mean here is that it should be priced appropriately for its market. Factors to take into account include what you bought the house for, what other recent listings in the area have sold for, and insights to the property market provided by your agent.

New property listings attract the highest amount of interest in the first few weeks they are on the market. You'll want to take advantage of this by setting a price that elicits maximum interest from potential buyers.

Strategic marketing

What will make your house stand out in a competitive marketplace? Using the correct channels to spread the word about your house will go a long way towards building interest. Whether it'll be featured on the web, social media, or advertised in print publications could make a huge amount of difference in the time it takes to sell your house.

You should discuss marketing ideas with your real estate agent to find out what will work best for you.

Professional photography

Presentation is all important when it comes to showing off your home's unique features. Having an experienced photographer document your home will really make it stand out among other listings. As the old saying goes, a picture is worth a thousand words, but in this case it may also be worth a few hundred thousand dollars.

Having a professional photographer take snaps of your home is a great way to make it stand out from other listings.

Share information about the neighbourhood

Buyers looking at your property in those first few weeks will enquire about the neighbourhood. It's a good idea to inform them of all the things you love about it. Whether it's friendly and approachable neighbours, enjoyable community events, or just a nearby cafe with amazing coffee, potential buyers want to hear what makes your neighbourhood such a great place to live. This is a great way to heighten the buzz surrounding your property to be sure to talk up the neighbourhood.

Determine the method of sale

Generally, auction is the go-to for a quick sale, however there are benefits to having a set date of sale as well. This is an important decision to make and you should seek advice from your real estate agent about which will be better for your house and situation.

Prepare your house for sale

We've spoken about this before, but there is a great deal you can do to get your house in ideal selling condition. This can include anything from light renovations to improve the home's facilities to tidying up the front yard to enhance curb appeal.

Prepare for after the sale

Once the house has sold the next step is conveyancing, that is, the transferral of property from you to the new owner. Your real estate agent will undoubtedly help you through this process by connecting you to a conveyancing lawyer, but it will be helpful to discuss the requirements for this process with your agent so you can be prepared for the conveyancing process.

For more information about selling your house, or to begin the process, get in contact with one of our expert team members today. 

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